Client:
Kandypop
Industry:
Food & Beverage
Kandypop isn’t just candy — it’s a celebration in every bite. Thoughtfully chosen for quality, color, and pure joy, their sweets turn ordinary moments into magical ones.
Extra Good developed logos and packaging that signaled quality and fun to an affluent demographic of discerning candy-enjoyers — and their parents.
Kandypop’s founders sought to attract customers like themselves – moms who were extremely discerning in the things they buy for their families. This meant the brand and packaging had to appeal to a higher end client who wasn’t allergic to fun.
We balanced sophisticated typography with a splash of whimsy, delivering a product that puts candy on level playing field with the highly curated lifestyles and shopping carts of the Kandypop demographic.
